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Content Creation & Reel Strategy
Created engaging reels, posts, and stories showcasing Landcom's real estate expertise to capture non-follower attention.
Before partnering with Insprago, Landcom Real Estate faced a few common social media challenges in the competitive Dubai market:
Low Visibility: Their social media posts were not reaching enough new potential buyers in Dubai.
Inconsistent Reach: The brand struggled to attract audiences beyond their existing follower base.
Content Engagement: Static posts were not driving enough direct profile visits and customer enquiries.
To overcome these challenges and expand Landcom’s reach across Dubai, Insprago created a clear, step-by-step social media strategy. We focused on producing scroll-stopping Reels, writing clear captions, and staying consistent to turn casual viewers into active property leads.
Here is what we did:
Consistent Posting Schedule: We posted content regularly to keep the brand active and visible to potential buyers.
High-Impact Reels & Content: We produced engaging video Reels and posts showcasing Landcom’s property services and real estate expertise.
Clear Captions & CTAs: We used clear captions with direct calls-to-action (CTAs) to encourage profile visits and customer enquiries.
Local Profile Optimization: We optimized profile bio details, contact buttons, and website links while adding relevant Dubai keywords, location tags, and hashtags.
Interactive Community Engagement: We encouraged audience participation through interactive stories and responded quickly to comments and messages.
Performance Review & Optimization: We regularly reviewed views, reach, and interaction metrics to continuously improve our content strategy
Created engaging reels, posts, and stories showcasing Landcom's real estate expertise to capture non-follower attention.
Optimized profile information, contact details, website links, and targeted Dubai location tags and keywords.
Used clear captions with strong CTAs and interactive story elements to drive profile visits and direct enquiries.
Maintained a strict posting schedule and continuously monitored reach, views, and engagement metrics.
Through our targeted social media strategy, Landcom achieved strong brand visibility and active audience participation during the reporting period. The content successfully reached beyond the existing audience, attracting new potential property buyers in Dubai.
Key Performance Highlights:
Exceptional Non-Follower Reach: 84.3% of total views came from non-followers, proving high organic reach beyond the existing follower base.
High-Performing Reels: Reels recorded the highest performance with 5.8K views and 290 interactions.
Strong Profile Traffic: Driven by clear captions and CTAs, the profile received 258 direct visits.
Total Audience Impact: Generated 17,919 total views across 7,190 unique viewers with 348 content interactions.
Achieved 84.3% views from non-followers out of 17,919 total views, successfully expanding brand awareness to potential real estate buyers across Dubai.
Reels emerged as the top-performing content type, generating 5.8K views and 290 interactions out of 348 total content interactions.
Recorded 258 profile visits during the reporting period, driven by optimized bio links and clear calls-to-action in content captions.
Reached 7,190 unique viewers across posts, reels, and stories, resulting in a steady net gain of 6 new followers
Through Insprago’s targeted content strategy, Landcom successfully expanded its social media reach and engaged a wider real estate audience in Dubai. By focusing on high-performing Reels, optimized profile details, and clear calls-to-action, the campaign achieved exceptional exposure among potential buyers.
Summary Highlights:
Broad Brand Awareness: 84.3% of views came from non-followers, demonstrating strong organic growth and market penetration.
Reel-Driven Engagement: Video Reels proved to be the primary growth driver, accounting for 5.8K views and 290 interactions.
Increased Lead Opportunities: Driven by optimized bios and clear CTAs, the profile gained 258 direct visits and 348 total content interactions.
Future Roadmap: Moving forward, Insprago will continue refining content formats, posting schedules, and community interaction strategies to maintain consistent growth and lead generation.
At Insprago Creative Digital Media, we turn social media viewers into your regular customers. We help bring your business to new audiences through eye-catching Reels that boost reach, engaging captions, and optimized profile setups. You can trust Insprago to take your message to more people and grow your business through social media
Ready to grow your business? Tell us about your goals, and our experts will create a strategy tailored to your brand’s success.
Ready to grow your business? Tell us about your goals, and our experts will create a strategy tailored to your brand’s success.