Although SEO was done before, the business was not getting the quality leads or online bookings it needed. Other major competitors in the UAE travel industry were using SEO marketing with the right strategy and were ranking first in organic search, which was a major challenge for the company’s digital growth. Those who had previously handled SEO were not able to achieve the expected results or improve their rankings because they only followed generic SEO methods without proper planning or market research
Created dedicated landing pages for visas, air tickets, and travel packages covering more than 40 countries to build a structured topical map around visa services.
Optimized website content naturally while eliminating keyword stuffing and following Google's Helpful Content principles.
Integrated genuine customer reviews and support sections where users could directly raise doubts or complaints, strengthening credibility and brand authority.
Identified the major visa-procedure questions people were searching for on Google and created useful blogs based on precise solutions provided by the client.
We increased the website’s domain authority on Google by building regional backlinks from leading sites in the UAE region.
At the time of this client onboarding on January 1, 2025, the website had organic traffic of only 5,100 visitors per month and only 152 primary keywords ranking in the top 3 positions on Google.
When we onboarded the client on January 1, 2025, the top keywords with the highest potential for business leads and conversions, such as best travel agency in Dubai for visit visa, uae visa travel agency, were at the top of the search results.
However, since the monthly search volume for all these top keywords on Google was very low, the traffic to the website from these was also very limited; this is how the keyword rankings looked when we acquired them
The website’s organic traffic, which was 5,100 per month when it was onboarded on January 1, 2025, has grown significantly to 19,500 visitors by July 31, after 6 months of SEO efforts; a huge increase of 14,400 in monthly visitors.
After 6 months of SEO activities, we successfully rank on the first page of Google for key keywords with high search volume and higher conversion potential, such as us appointment dubai (Volume: 8.1K), germany visa dubai (Volume: 2.4K), portugal visa dubai (Volume: 2.4K), portugal tourist visa from dubai (Volume: 1.9K), georgia visa for uae residents (Volume: 1.9K), and singapore visa for uae residents (Volume: 1.3K). The ranking improvement from low-volume keywords to high-intent keywords with high search volume led to more conversions and business leads.
When Regal Tours was onboarded, they were previously ranked on keywords with very low search volume and only had 5,100 organic visitors per month due to another team doing generic SEO. However, through our 6 months of strategic SEO efforts, our team successfully pushed high-intent keywords with high search volume and higher conversion potential to the first page of Google, increasing monthly organic traffic to 19,500 and gaining an additional 14,400 new visitors. By shifting rankings from low-search-volume keywords to high-demand, core keywords, this strategic SEO effectively increased the business leads and conversions that the client needed.
Insprago combined strategic SEO planning, useful content, structured landing pages, topical mapping, and high-quality regional backlinks to address Regal Tours UAE’s specific search challenges. Instead of relying on generic SEO methods, the campaign focused on building relevant pages, answering real customer questions, improving website authority, and targeting competitive visa-related searches.
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