Tareeq Al Nabaa operates in the highly competitive automotive spare parts industry, where customers frequently search Google for specific vehicle brands, replacement parts, and local suppliers. Prior to our campaign management, key challenges included intense bidding competition for premium brands like BMW, Mercedes-Benz, and Volkswagen that made clicks costly, unoptimized search queries causing budget waste on low-intent terms, and the need to scale qualified buyer inquiries while keeping advertising costs strictly controlled.
Intense bidding competition for premium automotive brands like BMW, Mercedes-Benz, and Volkswagen made acquiring relevant clicks costly
Unoptimized search queries led to ad spend waste on broad, low-intent search terms rather than high-converting buyer traffic
Generating a high volume of qualified spare parts inquiries while keeping the overall advertising cost per acquisition strictly optimized
To help Tareeq Al Nabaa get more customers without wasting money, Insprago carefully set up Google Ads that targeted people searching for specific car brands like BMW, Mercedes-Benz, and Volkswagen. We focused on creating ads for people ready to buy spare parts, made sure the ads looked great on mobile phones, and regularly removed useless search keywords so ad money wasn’t wasted. By tracking which ads brought in the most customer calls and visits, we continuously improved the campaigns to get the best possible results at a low cost.
Structured ad groups focused on commercially relevant automotive search terms, with search visibility optimized for premium brands like BMW, Mercedes-Benz, and Volkswagen
Monitored daily search queries and added negative keywords to filter out non-converting traffic, ensuring ad spend was spent only on high-intent buyers
Tailored ad copy, extension formats, and landing page experiences specifically for mobile users, who accounted for over 95% of total campaign conversions
Tracked real-time cost-per-conversion and CTR data across keywords to continuously adjust bids and maximize leads within the allocated budget
Through high-intent keyword targeting and data-driven PPC optimization, Insprago generated 14.5K qualified clicks and 4.03K conversions for Tareeq Al Nabaa at an average cost per conversion of AED 6.11. Keyword-level optimization delivered outstanding click-through rates up to 13.03%, while mobile targeting accounted for 95.6% of total conversions, proving the impact of continuous campaign refinement.
Keyword-level optimization delivered high engagement across automotive brand searches, with top-performing keywords achieving click-through rates (CTR) ranging from 8.81% up to 13.03%.
Mobile targeting proved crucial for the campaign, driving 92.0% of total clicks and approximately 95.6% of overall conversions while representing 93.2% of total ad spend.
By focusing on people who were actively searching to buy car parts rather than just random browsers, Insprago helped Tareeq Al Nabaa run smart Google Ads that generated over 14.5K website clicks and 4,000+ real customer actions. By paying close attention to mobile phone users and removing waste search words, we kept the average cost for each customer action down to just AED 6.11, proving that smart data choices can bring big business results without wasting money.
Insprago delivers data-driven PPC strategies focused on real business growth rather than vanity metrics. Our Google Ads management combines high-intent keyword research, continuous campaign optimization, conversion tracking, and device analysis to ensure maximum ROI in highly competitive industries like automotive spare parts.
Ready to grow your business? Tell us about your goals, and our experts will create a strategy tailored to your brand’s success.
Ready to grow your business? Tell us about your goals, and our experts will create a strategy tailored to your brand’s success.