How to Build an SEO Friendly Website with Good Web Design to Increase Organic Business Reach in Dubai

Introduction :

For business owners in Dubai, it is essential to optimize their website for search engines to appear at the top of search results for their business-related searches. So, if you run a business in Dubai, UAE, this blog explains how to build an SEO-friendly website in Dubai. You should strictly follow the steps given below to build an SEO friendly website. We will give you an in-depth understanding of this, and you will also find case studies of SEO friendly websites that we have done in the past for business owners in Dubai.

What benefits do you get by designing a Seo friendly website in Dubai?

• You can rank well on the first pages of search engines and get continuous organic traffic without spending money on advertising.
  
• Increases loyalty and transparency towards your business for customers and search engines.
  
• Optimized Money Pages to attract customers and help convert a visitor to the website into a customer quickly
  
• Protect yourself from legal action by setting up the correct Privacy Policy, Terms & Conditions, and Cookie Banner in compliance with the laws.
  
• By setting up Schema, your business information will be shown as the correct answer in new AI search engines such as Google AI Overviews, ChatGPT, and Perplexity
  
• With a .ae domain, UAE server hosting, and hreflang tags for the Arabic language, you can reach both local and expatriate customers in the UAE and dominate the local market.

How can I make my website seo friendly?

When designing a website, it’s not enough to just look good, you also need the best SEO strategy to get it on the first page of Google. Below are all the simple steps you need to take to drive more people and clients to your website.

Step 1 : Technical Foundation & Security

• Select a High-Performance Server & Hosting : Choose a good server and hosting that is suitable for the traffic of people on your website.
• Domain Uniformity : Provide access to the website only through one domain
• HTTPS Security : Use the HTTPS protocol to secure the website and user data.

Step 2 : You need to have an idea of ​​what pages are needed for a website.

Just like when building a new house, the first thing to do when building a website is to create the essential core pages.
Search engines will not trust a website if you just write a few pieces of information. In order for Google and the people who visit your website to have complete trust in your business, the following core pages must be present on your website:

 1. Author Profile Page

When you post an article or blog on a website, Google will check who wrote it and how knowledgeable they are on the subject. So, you should have an Author Profile Page.

Things to include : Author’s name, photo, current role, institution, certifications, areas of expertise, and social media links.

2. About Us Page

This is a page that shows what your company does and who is behind it.

Things to include : Organization Background, Key Team Members with Photos, Founding Story, and Mission and Vision.

3. Contact Us Page

A page that ensures that users and Google can contact you directly.

Things to include : Office address and Google Map location (Physical Address with Location Map), Phone Number , Email Address and Business Hours (Mail & Business Hours), and Response Time if you send a message.

4. Privacy Policy Page

A page that explains how the information of people visiting the website is protected. Google will not trust a website if it uses policies copied from other websites.

Things to include : What information is collected, how it’s used, GDPR / Data Protection Law Compliance , Cookies , User Rights

5. Terms and Conditions Page

Things to include : Service Usage Terms, Disclaimers

6. Complaint Procedure / Feedback Form

Providing a form for users to share their opinions and complaints will increase the transparency of the website.

7. Frequently Asked Questions Page

A page that answers commonly asked questions. This will help your website rank faster on the first page of Google and in AI search results (AI / GEO Search).

Step 3 : Site Architecture & Navigation

1. Plan your site in a way that makes it easy for users and Google to find their way around.
2. Plan Website Structure & Shallow Navigation : Follow the 3-Click Navigation Rule to find information easily (get to the next place within 3 clicks from any page).
3. Create Friendly & SEO-Optimized URLs: Create a short, search-friendly URL structure that is easy to read.

Step 4 : Structure Your Money Pages for Conversions & SEO

The basic pages we mentioned above, such as About Us, Contact, Privacy Policy, and Author Profile, help the website gain trust from Google and users. However, it is the “Money Pages” that really bring business and revenue to the website.

Important Money Pages include Service Pages that provide services, Product Pages that sell products, and Category Pages that categorize them. Such pages require a special design and structure that is different from regular blog pages.

Read here to understand how to structure pages in a way that makes a user immediately want to call you or purchase your service when they arrive at your service page. :

Step 5 : Ensure site loading speed and Google performance standards.

1. Use Clean HTML & CSS: Use a simple coding style by eliminating unnecessary JavaScript.
2. Core Web Vitals Optimization: Increase page interaction speed and stability
3. Next-Gen Image Optimization: Reduce the size of media files and images and use only the correct WebP format

Click here to convert images to WebP format

Step 6 : Human Readable & Mobile First Approach

1. Mobile First Design : Ensure that your website is displayed correctly on mobile phones without any interruptions.
2. Readable Content Layout : Provide eye-friendly whitespace and minimal distractions.
3. User Centric Content : Provide simple and clear information that is useful to humans, not just to satisfy search engines.

Check here to check your website is mobile friendly.

Step 7: Internal Linking & Crawlability

1. Easy for Googlebot to read links and images.
2. Strategic Internal Links : Implement a proper internal linking strategy that links pages together.
3. Googlebot Accessibility : Ensure that the sitemap and robots.txt are supported so that Google’s crawlers can easily index the page

Step 8: Optimization for AI searches and future Google updates.

1. Structured Data (Schema Codes) : Add the schema markup required for engine robots to quickly understand the contents of the site.
2. Lead with the Answer (AI & GEO Optimization): Create a style that provides accurate answers from the start for new search experiences like Google AI Overviews.
3. Adaptability to Google Core & Spam Updates: Make accurate changes to the design and content of the site according to algorithm changes.

Things you must know when building a business website in Dubai

A beautiful design is not enough to successfully run a business website in the UAE online market. Below are some tips to help you with UAE legal requirements and rank in local search results.

Essential legal pages

1. According to the UAE Personal Data Protection Law ( Federal Decree-Law No. 45 of 2021 – PDPL ), a Privacy Policy is mandatory for all websites that collect customer information (name, phone number, location, IP address).
2. It should be clearly stated what data is collected, why it is used, how long it will be stored, and whether it is provided to third parties.
3. A page that protects the business in legal disputes arising from payment issues, order cancellations, product claims, and customer reviews should be provided.
4. According to the Dubai Consumer Protection Laws (Federal Law No. 15 of 2020), the refund period and the criteria for returning goods should be clearly displayed.

These are the things you should strictly follow when building a website in Dubai.

1. Non-essential cookies should not be saved in the browser without the user’s consent. Provide a cookie banner that allows users to accept or reject them.
2. Products and services must be priced in AED (United Arab Emirates Dirham)
3. Use only payment gateways approved by the UAE Financial Regulations (Network International, Checkout.com, Stripe, PayTabs).
4. Host the website on servers in the Middle East (Dubai/UAE).

Use a Best CDN like Cloudflare.

1. Adding the license number, TDRA NOC information, and the company’s registered legal name in the footer of the website will increase credibility with customers and Google.
2. Core Web Vitals : Meet Google’s speed standards:
3. A valid SSL certificate is mandatory for data encryption.
4. Update the working hours that are changed during the month of Ramadan and public holidays on the website and on the map correctly.
5. Provide the correct HTML tags for search engines to understand language and region separately
6. Change the website layout, menus, icons, and buttons in the Arabic version to flow from right to left using CSS.

What is this tag, for example

” Imagine you go to a library at school. There is the same storybook in three languages ​​- Malayalam, English, and Hindi. When a Malayali child comes, the librarian takes out the Malayalam book and gives it to him.”

Here, Google is the librarian. The hreflang tags on the website are the labels “This is Malayalam” and “This is English” above the book.

Dubai has a large number of English speakers, including Arabs and Indians. These tags ensure that a website in Dubai is displayed correctly in Arabic for an Arabic speaker and in English for an English speaker in Google search. This helps website visitors get information in their own language and avoid showing the wrong pages. What is this tag, for example

What happens to your website if it is not SEO friendly?

You will be left out of search results and lose business

A website that is not fast enough and is not mobile-friendly will not make it to the first pages of Google. If you do not provide an Author Profile, About Us, and Contact information, you will not meet Google’s E-E-A-T standards and Google will lose trust in your website.

You will be left behind in AI searches and local markets

If you do not have LocalBusiness Schema codes, your business will not be shown in the new AI Overviews and ChatGPT searches. If you do not provide a .ae domain, a local server, English-Arabic hreflang tags, and RTL design in the UAE market, your website will fail to reach local customers.

Legal action and heavy financial penalties will be faced

Failure to provide a Privacy Policy, Terms & Conditions, and Cookie Banner on your website as per the UAE Data Protection Law can result in a fine of 10,000 to 20,000 dirhams (AED). In addition, if you do not have license information, secure HTTPS, and authorized payment gateways, you will completely lose the trust of customers.

How does Insprago solve these problems and create a Perfect SEO Friendly Website ?

At Insprago, we first ask the client about their exact goals and learn about their business. Through this, we prepare a specific design plan that is suitable for each business. Then, we start building the website by following all the Google SEO standards and UAE laws. 

Understanding that businesses’ time is very valuable, we complete such an accurate and high-quality design within a maximum of one week.

Our design structure is designed to help a visitor spend more time on the website and easily book a service or make a call . In addition, even after the website is built, if you want to increase organic rankings and get more business in the future, Insprago’s specialist SEO team will always be with you to provide the necessary support and proper guidance.